Royal Ventures: Meghan Markle’s New Business Endeavor

Meghan Markle, known for her humanitarian and feminist endeavors, is embarking on a new business venture that seems to be a departure from her previous public image.

The Duchess of Sussex, alongside Prince Harry, has launched the American Riviera Orchard, a lifestyle brand set to offer a wide array of products ranging from spoons and calligraphy pens to dog beds and bird feeders, not forgetting nut butters and jams.

The United States Patent and Trademark Office has listed a plethora of items that Meghan may potentially sell under her brand, including gardening forks, cord guides, tote bags, throws, pillows, yoga mats, spices, salsas, chutneys, dog collars, tea and coffee cups, decanters, dinner services, matchbox holders, and various stationery items, as well as cookbooks in both electronic and physical formats.

This new venture has drawn comparisons to Meghan's previous lifestyle blog, The Tig, with some dubbing it as TIG 2.0.

While The Tig had a single-girl vibe with content on mini-holidays and afternoon rosé, American Riviera Orchard appears to cater more towards mothers, offering a different perspective on homemaking.

The brand is set to focus on providing a curated and luxurious take on home essentials, showcasing Meghan's personal lifestyle in her $14 million McMansion.

As the brand gears up for its launch, sources suggest that American Riviera Orchard will primarily operate through Instagram and its website, with the possibility of physical stores in the future.

The content is expected to feature footage from Meghan and Harry's Montecito home, showcasing Meghan engaging in activities such as cooking and entertaining.

Videos will include recipes and lifestyle tips, with a promise of a cooking show hosted by Meghan herself.

Influenced by successful lifestyle entrepreneurs like Martha Stewart, Meghan aims to share her life story through her recipes, offering viewers an intimate look into her world.

The brand's inspiration also draws from figures like Rachel Jackson, Chrissy Teigen, and Camilla Alves, who have successfully transitioned their food media careers into popular lifestyle brands and books.

Despite the success of the initial Instagram launch, Meghan's new business endeavor has faced skepticism and criticism from some quarters, labeling it as opportunistic and costly.

However, with a significant following already showing interest in the brand, it remains to be seen how Meghan's foray into the world of lifestyle entrepreneurship will unfold.

The separation of Meghan's commercial venture from the joint philanthropic efforts with Prince Harry under Archewell Foundation indicates a distinct focus on personal branding and business pursuits.

As Meghan steps into this new chapter of her career, the intricacies of balancing personal aspirations with public perception come to the forefront, setting the stage for a unique journey ahead.

In a landscape where authenticity and transparency reign supreme, Meghan's decision to delve into the world of lifestyle entrepreneurship reflects a desire to connect with audiences on a more personal level.

With her brand poised to offer a glimpse into her life through curated products and content, Meghan aims to carve out a niche in the competitive realm of lifestyle branding, showcasing her passion for food, well-being, and family.