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Meghan Markle’s Pricey Jam Sparks Controversy
Meghan Markle, the Duchess of Sussex, has stirred up a storm with her latest venture into the world of luxury lifestyle brands.
Setting a new benchmark in pricing, Meghan's American Riviera Orchard Strawberry Jam comes with a hefty price tag of $30 per jar, a whopping four times higher than the cost of King Charles's jam.
The Duchess embarked on a soft launch of her brand last month, teasing eager fans with glimpses of the upcoming products on a dedicated Instagram page under the moniker Buy Meghan the Duchess of Sussex.
The initial offering, the Strawberry Jam, was discreetly sent out to 50 influencers for feedback ahead of the official launch.
However, branding expert Lucy Green has raised concerns about Meghan's pricing strategy, warning that setting the product at such a high price point could potentially alienate the target market.
Green pointed out the juxtaposition of class references in the brand's name, American Riviera Orchard, suggesting that the Duchess should aim for a more accessible pricing model to appeal to a broader audience.
The buzz around Meghan's jam escalated when influencers shared images of the luxurious product on social media, sparking debates about its extravagant price tag.
A source revealed that the Duchess's jam is slated to cost a staggering $30 per jar, leading many to question the rationale behind such a steep pricing strategy.
In contrast, traditional brands like King Charles's Highgrove Preserves have adopted a more sustainable approach, utilizing produce from Harry and Meghan's own garden in Montecito and donating profits to charity.
The Duchess's foray into the jam market has not gone unnoticed, with comparisons drawn between her premium offering and more modestly priced alternatives.
Critics have also questioned the authenticity of Meghan's homemade jam, casting doubt on the origin of the ingredients used.
Speculation has arisen regarding the sourcing of strawberries and lemons for the jam, with skeptics highlighting discrepancies in the availability of seasonal produce and the quantity required for production.
As the controversy surrounding Meghan's jam continues to unfold, the Duchess finds herself at a crossroads, balancing the allure of luxury branding with the need for market accessibility.
With consumers scrutinizing every aspect of her new venture, Meghan faces the challenge of striking the right chord between exclusivity and affordability in the competitive world of artisanal products.
