Meghan Markle’s New Venture: A Lifestyle Brand or Just a Rehash?

In a move that has stirred up both curiosity and skepticism, Meghan Markle has announced her latest project, an expansion of her former lifestyle blog, The Tig.

While fans may have been hoping for a groundbreaking endeavor, the details emerging from this new venture suggest it might not be the success story many anticipated.

According to sources from PageSixStyle, Markle is diving back into the lifestyle arena with a brand called American Riviera Orchard.

This new venture aims to cover a spectrum of topics including home decor, gardening, culinary delights, and general lifestyle trends.

It seems that Meghan is returning to her roots, focusing on the areas she is genuinely passionate about after her time in the royal spotlight.

However, one can't help but feel a tinge of sadness when hearing about her enthusiasm for seemingly trivial items like beverage wear.

It raises the question: is this what Meghan truly wants to pursue, or is it merely a distraction?

Critics are quick to point out that her focus appears to lean more towards superficialities rather than deeper, more meaningful endeavors.

A trademark application uncovered by PageSixStyle indicates that American Riviera Orchard plans to offer a variety of home goods, including jams, jellies, spreads, and essential tableware.

Cookbooks are also on the horizon.

This new direction seems reminiscent of Markle's earlier days when she showcased her culinary skills while dating chef Corey Patello, as well as her attempts at home decor during her Tig era.

Markle's aspirations appear to echo those of Gwyneth Paltrow and her lifestyle empire, Goop.

But will she achieve the same level of success?

Many are skeptical.

A glance at the brand's logo reveals a script font that resembles Markle's handwriting, yet lacks originality.

While she dabbled in wedding calligraphy before becoming a royal, it's hardly a remarkable talent.

At present, the American Riviera Orchard website offers little more than the brand's logo, leaving potential customers in the dark.

There's a waitlist option, but beyond that, there's not much to entice anyone.

For those curious enough to check, they might be disappointed to find a lack of substantial information.

On social media, Markle has shared glimpses of herself arranging flowers and cooking in her Montecito mansion, but whether this lifestyle is truly authentic remains questionable.

Recent reports suggest that she and Prince Harry may be eyeing a lifestyle and food show with Netflix, aiming for the same market as Martha Stewart.

But does Meghan really have what it takes to step into such big shoes?

Critics are already raising eyebrows at Markle's ambitions.

Some see her attempts to emulate successful figures like Paltrow and Stewart as lacking originality.

It begs the question: can she forge her own identity, or is she still searching for it?

With the ongoing drama surrounding the royal family, her timing seems calculated, perhaps hoping to divert attention away from the headlines.

Yet, the reception has been lukewarm at best.

The Mirror has reported concerns regarding the authenticity of Markle's new brand, particularly focusing on its Instagram presence.

Despite boasting over 518,000 followers, questions arise about the legitimacy of these numbers, with some suggesting that many could be fake accounts.

Ryan McCormick, a PR expert, expressed doubts about Markle's launch, highlighting the absence of a clear mission statement or product line on the website.

He suggested that the vague approach might stem from her uncertainty about the brand's direction.

It appears Meghan is waiting to see what resonates with her audience before committing to a specific path.

Adding to the absurdity, several imposter accounts have cropped up on Instagram, mimicking the brand's style and name.

These accounts have gained traction, further mocking the notion that Markle could effortlessly amass such a following without a solid foundation.

It raises an interesting point about the authenticity of online personas and the challenges of establishing a credible brand in today's digital landscape.

As Meghan Markle embarks on this new chapter with American Riviera Orchard, the public remains divided.

Will her new venture resonate with audiences, or will it fizzle out like previous attempts?

Only time will tell, but one thing is for certain: the unfolding story promises to be entertaining, regardless of its outcome.

What do you think about Meghan's latest endeavor?

Is it a genuine passion project or just another fleeting moment in the spotlight?