Meghan Markle’s Latest Venture: A Lifestyle Brand or Just Another Misstep?

In a surprising twist that has left many scratching their heads, Meghan Markle has unveiled her latest business endeavor, dubbed As Ever.

This announcement came via Instagram, where she shared a video teasing the project, which is set to launch in just two weeks.

Interestingly, this timing aligns perfectly with the debut of her upcoming Netflix series, With Love Meghan.

Coincidence or clever marketing?

You decide.

Markle's reveal was laced with her trademark air of mystery.

She claimed to have been sitting on the name “As Ever” since 2022, biding her time for the perfect moment to introduce it.

One might wonder, what exactly constitutes the perfect moment for a lifestyle brand?

Waiting two years to announce a name without a secured trademark doesn't seem like the hallmark of strategic branding savvy.

In her announcement, Markle described As Ever as a phrase meaning “as it's always been,” which raises an eyebrow.

Is this a profound insight or simply a vague tagline that adds little to the conversation?

It feels more like a rehash of her previous branding attempts than a groundbreaking revelation.

Shortly after her initial post, the As Ever Instagram account shared its first image.

The photo featured Markle alongside a croissant, a dramatically drizzled honey, and a dog eyeing the food with what can only be described as longing.

But let's pause for a moment—who pours honey from two feet above their breakfast?

This seems less about culinary artistry and more about creating a visual spectacle.

Then there's the curious positioning of the dog, sitting uncomfortably close to the food.

Hygiene appears to be an afterthought in this whimsical tableau.

And what about the table setting?

It was arranged for two, leaving one to ponder: where are her children?

Do they eat in another part of the sprawling Montecito estate?

Amidst this chaotic scene, a stray thread dangled from Markle's sleeve, raising questions about whether it was an editing blunder or a deliberate choice by her photographer.

Either way, it adds to the overall sense of disarray surrounding this launch.

On the business front, several questions linger.

Why would anyone choose to unveil a brand before securing a trademark?

Has Markle not learned from her previous ventures?

Additionally, the timing of her post, released at the end of the business day, seems calculated to minimize scrutiny.

Was she hoping to fly under the radar?

The entire rollout feels like a glossy imitation of what Markle perceives as the lifestyle of affluent women.

It's almost as if she envisions powerful Hollywood figures lounging in silk robes, sipping wine at breakfast while their dogs gaze longingly at overpriced pastries.

But let's get real—who drinks wine in the morning?

For someone who claims to have an eye for elegance, the execution of this brand leaves much to be desired.

The photograph is cluttered, the silverware arrangement is odd, and the overall aesthetic comes off as cheap.

If Markle's target demographic is the elite, she might want to reconsider her approach.

One can't help but wonder if this is what Markle envisioned when she left royal life behind—to promote a haphazard lifestyle brand that resembles something out of a reality TV show.

Her latest attempt at influencing feels more akin to a DIY project than a polished business venture.

As we dissect this As Ever launch, a few lessons emerge.

Markle has yet to master the art of branding, dogs at the table may not be the best idea, and pouring honey from absurd heights is not a trend worth following.

And that dangling string?

It's likely to linger in the minds of many.

Looking ahead, one can only speculate about Markle's next move.

Perhaps she'll dive into the world of inspirational candles or launch a series of motivational journals.

In the unpredictable journey of Meghan Markle's career, one thing remains clear: her path is anything but straightforward.