Meghan Markle’s Latest Business Venture: A Rebranding or Just a Rehash?

Nearly a year after introducing her lifestyle brand, American Riviera Orchard, Meghan Markle is back in the entrepreneurial spotlight with a fresh name and a familiar set of challenges.

Enter “As Ever,” a rebranded attempt that seems to echo her previous efforts rather than pave a new path.

Announcing the change on Instagram, Markle described As Ever as an extension of The Tig, her long-abandoned lifestyle blog that many would argue lacked a dedicated following.

This new venture promises an eclectic mix of products ranging from pet food to yoga gear, home decor, and cookbooks.

However, there's a catch: no one knows when As Ever will actually launch.

Currently, the website only allows a handful of eager customers to sign up for updates, leaving us all wondering when—or if—this brand will ever truly take off.

After all, what's a Meghan Markle business endeavor without a hint of uncertainty and a dash of intrigue?

Coincidentally, this announcement aligns with the upcoming release of her Netflix show, With Love Meghan, set to premiere on March 4th.

It's worth noting that Netflix, her supposed business partner, might not be as excited about this surprise pivot.

Reports suggest that they were caught off guard by Markle's sudden rebranding, even having to take down her Shopify page due to disorganization.

One has to wonder: is it really surprising that Markle's business ventures are fraught with complications?

She has spent years demonstrating a lack of business acumen, yet the public still seems taken aback when her projects falter.

But the plot thickens.

Allegedly, Markle has been working on As Ever since 2022, which means she was already plotting this new direction while American Riviera Orchard was still struggling to find its footing.

It's puzzling why someone would initiate a rebranding while their first venture is still floundering.

Is this a case of poor planning or just another example of Markle's chaotic approach to business?

Adding to the confusion is the fact that As Ever is already facing legal hurdles.

There exists a brand with the same name, established in 2015 by a successful husband-and-wife duo in the clothing industry.

This brand boasts a loyal customer base—something Markle's ventures have yet to achieve.

Did Markle genuinely believe she could simply repackage her brand under a new name without considering these potential conflicts?

Given her history of borrowing concepts, this scenario wouldn't be entirely shocking.

Then there's the issue of the logo; reports indicate that As Ever's emblem closely resembles a coat of arms from Mallorca.

It raises eyebrows—how original can a brand be if it leans on the designs of others?

As we delve deeper into this situation, the question remains: is Meghan Markle truly committed to making As Ever a success, or is this just another chapter in a series of misadventures?

With each new development, it becomes increasingly clear that her journey in the business world is anything but straightforward.