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Meghan Markle’s Failed Attempt to Become Tignanello Wine Ambassador
Meghan Markle, the Duchess of Sussex, has been in the news again, this time for her failed attempt to secure a slot as a brand ambassador for Tignanello wine.
Known for its exquisite taste and high price tag, Tignanello is not just any ordinary wine.
It is an Italian red wine blend, predominantly made from Sangiovese grapes, with a touch of Cabernet Sauvignon and Cabernet Franc.
It seems that Markle's fascination with Tignanello goes beyond its taste.
In fact, she once had a lifestyle blog named after this luxurious wine called “The Tig.”
According to Markle, a sip of Tignanello was a revelation, an “aha moment” that made her truly appreciate the body, legs, and structure of wine.
This experience led her to use the term “Tig” as a shorthand for the feeling of sudden understanding.
However, some believe that Markle may have stolen the name “Tig” from another popular blog called “The It Girl.”
While the origins of the name remain uncertain, it is clear that Markle's attempt to associate herself with Tignanello did not go as planned.
The wine brand, known for its exclusivity, was not interested in endorsing someone like Markle.
One can't help but wonder why Markle felt the need to reduce her identity to a cute nickname like “Tig.”
Perhaps this is why her friends used to call her “Nutmeg.”
Regardless, Markle's request to become a Tignanello brand ambassador was met with silence.
It seems that the brand did not want to be associated with someone who they perceived as a grifter.
Interestingly, it has been reported that Tignanello is considering former rugby star Mike Tindall for the role of brand ambassador.
Tindall, who is married to Queen Elizabeth II's granddaughter Zara Tindall, is set to launch his own gin brand called “Black Eye.”
This partnership with fellow rugby player James Haskell has sparked curiosity about whether Tindall's royal connections played a role in this opportunity.
The contrast between Markle's failed attempt and Tindall's potential success raises questions about the criteria for becoming an influencer for a wine brand.
It seems that one needs not only a large following but also a deep knowledge and respect for wine.
Markle's story, while intriguing, revolves more around her lack of wine knowledge prior to her “Tig” moment.
This raises doubts about her ability to influence others to purchase a higher-priced wine.
Furthermore, Markle's association with wine is not without controversy.
She has openly spoken about dealing with problems by indulging in a bottle of red wine and a loaf of bread.
While this may be relatable to some, it is not necessarily the image that Tignanello would want to be associated with.
Antinori, the producer of Tignanello, has a long history dating back to the late 1300s.
Their wines have consistently won awards, and they pride themselves on their reputation for excellence.
It is understandable why they would be cautious about any association that could potentially cheapen their brand.
Critics argue that Markle's claims of being a wine expert are unfounded.
They believe that she chooses wines based on price or falls for mass-produced, marketed-to-women options that tend to be sweeter.
This perception further fuels the argument against her becoming an influencer for a prestigious wine like Tignanello.
In conclusion, Meghan Markle's attempt to secure a brand ambassadorship with Tignanello wine has been unsuccessful.
The brand, known for its exclusivity and excellence, did not see her as a suitable representative.
Instead, they are considering former rugby star Mike Tindall for the role.
This turn of events raises questions about the criteria for becoming an influencer in the wine industry and casts doubt on Markle's wine expertise.
Ultimately, Tignanello's decision reflects their commitment to maintaining their reputation and upholding the standards that have made them a renowned wine producer for centuries.