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Meghan Markle’s Clever Blends Coffee Now Available at Target
Meghan Markle's recent appearance in a promotional video for Clever Blends coffee has sparked curiosity among consumers.
The Californian-based coffee brand, in which Meghan is a stakeholder, has now made its products available at Target stores across the United States.
Among the offerings are three flavors of Mega Lattes, including Chai and Matcha, with a retail price of $14.21 (approximately $17.99).
This move is expected to significantly boost Clever Blends' sales.
While Meghan's involvement in the advertisement may have contributed to the brand's popularity, it is important to note that advertisers are likely to consider multiple factors when selecting an influencer.
Meghan's participation in the ad serves as a testament to her ability to influence product sales.
However, it is unlikely that her appearance alone is solely responsible for the increase in sales.
Clever Blends initially gained attention in 2016 when its creators launched a pop-up adaptogenic coffee bar.
Meghan personally experienced the brand's coffee during a visit to a pop-up shop in 2017, which eventually led to her investment in the company.
Speaking to Fortune, Meghan expressed her support for the brand's commitment to ethical sourcing and holistic wellness.
She commended the founder, Hannah, for prioritizing community building alongside her business.
A few weeks ago, Clever Blends posted a video on their Instagram account featuring Meghan.
In the video, she was seen working with the online crew and assisting in packing orders.
This personal touch from Meghan added authenticity to the brand's social media advertisement.
Although Clever Blends' Mega Lattes are priced at almost $18 at Target, some customers may find this slightly expensive compared to other options available at the store.
Interestingly, when checking the company's website, most patches are listed at $28.
This raises questions about whether the company is selling its products below cost at Target and how they manage to maintain profitability.
Recent rumors have suggested that Clever Blends experienced a 30% decline in sales following the commercial, leading to frustration from CEO Hannah Mendoza towards Meghan.
However, an insider has revealed that Meghan is ready to let her husband, Prince Harry, take the lead in their next business venture.
This decision comes as Meghan has been feeling stressed due to her extensive networking efforts and unsuccessful deals.
She believes it is time for Harry to step up and contribute more actively.
Contrary to speculation, an insider has confirmed that Meghan is not in talks to sign a deal with Dior.
Reports of a potential partnership between the Duchess of Sussex and the French fashion house are unfounded.
It has been previously reported that Meghan is looking to return to acting, suggesting a possible career expansion in the near future.
Meghan Markle faced a series of setbacks in 2023, including the confirmation of her and Prince Harry's departure from Spotify.
This decision came three years after signing a multi-million pound deal with the streaming service.
Additionally, Meghan released only one season of her podcast, Archetypes, on Spotify.
In conclusion, Meghan Markle's involvement with Clever Blends coffee has undoubtedly contributed to the brand's success.