Megan Markle’s Latest Rebrand: A Legal Necessity or a Creative Choice?

In a surprising twist, Megan Markle has once again revamped her lifestyle brand, this time rebranding American Riviera Orchard to the new name, As Ever.

Just shy of a year since her initial launch, the Duchess of Sussex is back in the spotlight, claiming that this change is an extension of her personal journey.

However, as she unveiled this news through a polished Instagram video, many are left wondering why she abandoned the original name so quickly.

Markle's announcement was met with excitement, but she offered little clarity on her decision.

Instead, she vaguely mentioned feeling limited by the previous name.

For those who adore her celebrity-endorsed fruit preserves, there's no need to panic—she assures fans that these products will continue to be available.

After all, what could represent thoughtful living more than sending gourmet jam jars to Hollywood friends while leaving the average consumer empty-handed?

A closer look reveals that the rebranding isn't merely an artistic endeavor.

In fact, Markle's original trademark application faced rejection, prompting her to pivot to a new identity.

Her initial filing included an extensive list of items—from cookbooks to pet collars—indicating a grand vision for her brand.

Yet, with a looming legal deadline, she found herself scrambling for a fresh name and image.

Enter As Ever, a title that raises eyebrows not just for its timing but also for its logo.

Observant YouTuber Think Beautiful pointed out a striking similarity between the new emblem and the coat of arms from Porres, a quaint town in Mallorca, Spain.

This revelation suggests that Markle may have inadvertently created another potential legal quagmire, as she has no known ties to the region.

Was this resemblance an intentional nod, a subconscious mistake, or simply another instance of Markle borrowing inspiration?

Critics have been quick to weigh in, with some suggesting that the solitary palm tree in the logo symbolizes the Sussexes' current relationship status—less intertwined than before.

Others humorously speculated that the birds depicted might represent their children, while a few even drew connections to Markle's past experiences, hinting at deeper meanings behind the design choices.

Design aficionados have also chimed in, noting that the typography of the As Ever logo clashes with the palm tree illustration.

One critic lamented its lack of cohesiveness, joking that it looked like a hasty doodle on a cocktail napkin handed off to a designer.

This inconsistency only adds to the growing narrative that Markle has a penchant for imitating others rather than crafting something truly original.

The scrutiny surrounding Markle's branding decisions isn't new.

She has faced accusations of borrowing ideas throughout her career, from her brand names to her speeches, and even in her public persona, often drawing comparisons to Princess Diana.

This latest logo controversy has only intensified skepticism about her originality.

From a legal standpoint, the implications of her design choices could be serious.

Plagiarism and trademark violations are not to be taken lightly, and while many cases may end with minor repercussions, there's always a risk of more severe consequences.

Given Markle's history with legal battles, one can't help but wonder if this will simply add another chapter to her courtroom saga.

Looking at the broader picture, this situation paints a rather desperate scene.

Markle's lifestyle brand was initially envisioned as a sophisticated venture, yet it increasingly resembles a chaotic game of branding whack-a-mole.

The TIG was abandoned, American Riviera Orchard hit a legal snag, and now As Ever finds itself under scrutiny before it even gets off the ground.

With all these twists and turns, one has to ask: will there be yet another rebrand in six months?

If so, perhaps a fitting name could be “As If,” capturing the essence of this ongoing saga.