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Louis Vuitton Faces Sales Slump After Meghan Markle’s Fashion Choice
In the world of fashion, the appearance of a high-profile individual can have a significant impact on a brand's success.
Unfortunately for Louis Vuitton, the brand has recently experienced a setback due to the sartorial curse of Meghan Markle.
It all started when Meghan attended the Ripple of Hope awards ceremony, donning a custom-made, form-fitting white Louis Vuitton gown with a daring thigh-high split.
However, instead of bolstering sales for the luxury brand, the gown has had the opposite effect.
Reports indicate that Louis Vuitton has resorted to offering a 50% discount on the gown in an attempt to attract buyers, but so far, it has failed to generate any interest.
In fact, some customers have gone as far as boycotting the brand, expressing discomfort with wearing something associated with Meghan Markle.
As a result, Louis Vuitton is now exploring the option of selling the gown in third-world countries, where Meghan's influence may be less significant.
On the other hand, there is Catherine, whose public appearances have a positive impact on fashion brands.
When Catherine attended the Royal Concert wearing a coat from popular High Street brand Hobbs, the coat sold out within hours.
This is not the first time Catherine has contributed to boosting sales for a brand.
Hobbs had to increase production to meet the demand and has seen a substantial increase in revenue since Catherine wore the coat.
Louis Vuitton can only dream of experiencing the same sales boost that Hobbs enjoyed.
Unfortunately for the luxury brand, Meghan has been a loyal customer, spending millions of dollars on Louis Vuitton clothing.
However, instead of driving sales, her patronage has resulted in significant financial losses for the company.
In contrast, Charlotte, following in her mother Catherine's footsteps, is also welcomed by Hobbs.
At just seven years old, the young princess was photographed wearing a charming denim playsuit from London brand Hobbs in the family's Christmas card.
It seems that in the fashion world, it's not only what you wear but who wears it that matters.
While Catherine and Charlotte's fashion choices contribute to sales growth and positive attention, Meghan's fashion choices have had the opposite effect.
One source of tension between Meghan and the Princess of Wales was their shared affinity for a high-end fashion brand and the issue of who received priority access to luxury designs.
Meghan reportedly felt upset when Kate Middleton's wardrobe took precedence over hers.
Meghan was particularly fond of British designer Erdem Morgulou's dresses, but after joining the royal family, Kate was given priority.
Prince Harry reveals in his book that Meghan wore Erdem's red svebler dress at the Invictus Games in Toronto in September 2017.
However, Meghan was unable to wear the designer's dresses until Commonwealth Day in March 2019, as the now Princess of Wales continued to wear them.
Camilla Tomini sheds new light on Prince Harry's claims regarding the strained relationship between Kate and Meghan.
According to Tomini, Meghan was displeased with the idea of her soon-to-be sister-in-law receiving preferential treatment, especially considering she was not even the Queen.
Meghan consistently referred to the Princess of Wales as Kate, while the rest of the family addressed her as Catherine.
Tomini also reveals that Meghan harbored resentment towards Kate's parents, Carol and Mike Middleton, believing they were exploiting their royal connections for special treatment.
Meghan allegedly thought that Kate's parents had free access to the Windsor Suite, the VIP lounge at Heathrow, and insisted that her own mother, Doria, use it when traveling to the UK, citing safety concerns.
However, according to Tomini, the Middletons never utilized the Windsor Suite, and only William and Kate had been known to pass through the exclusive lounge when traveling with their parents.