Jessica Alba Declines Meghan’s Offer to Lead Markle ARO Brand

Jessica Alba has turned down an offer from Meghan Markle to become the chief creative officer of American Riviera Orchard, as she does not wish to collaborate with her.

Meghan Markle, in her quest to find a top executive to guide a newly introduced lifestyle brand to success, is currently in the process of interviewing candidates for the CEO position.

The brand, known as American Riviera Orchard, has only made its presence felt on Instagram and through a teaser video, with plans to venture into home goods, beauty, and skincare products.

Critics have voiced their concerns about Meghan's lack of involvement in the project, accusing her of being lazy and failing to pay attention to crucial details.

This has deterred senior candidates from accepting the chief executive role, citing Meghan's alleged laziness and demanding nature as reasons for their reluctance to work with her.

Recent reports also indicate a series of resignations within Harry and Meghan's team, raising questions about the work environment under Meghan's leadership.

Speculation is rife that Meghan is eyeing Jessica Alba for the role of chief creative officer at American Riviera Orchard, following Alba's announcement of stepping down from her position at The Honest Company.

Alba, who founded The Honest Company nearly fifteen years ago, shared her decision on Instagram, expressing gratitude to the company's loyal customers and hinting at her continued involvement as a strategic advisor and board member.

Despite her departure from The Honest Company, Alba's decision not to join forces with Meghan Markle has been confirmed, with sources revealing that she declined the offer to pursue other career opportunities.

Critics have been quick to point out the similarities between American Riviera Orchard and existing celebrity brands such as Goop, Martha Stewart, and Highgrove, labeling it as a potential imitation.

The brand's soft launch has faced criticism for lacking originality and failing to resonate with consumers due to its unclear identity.

Meghan's choice of the name “American Riviera Orchard” has also raised eyebrows, with many finding it misleading and disconnected from the brand's intended focus on lifestyle products.

Meghan's promotional efforts for American Riviera Orchard have been met with skepticism, as critics question the brand's authenticity and unique selling points.

A video shared on Instagram showcased Meghan engaging in various activities without providing a clear vision for the brand, leaving viewers puzzled about its direction.

The lack of coherence in Meghan's branding strategy has led to doubts about the brand's potential success in the competitive market.

Despite the buzz surrounding American Riviera Orchard, doubts persist about its originality and market appeal.

Meghan's attempt to position the brand as a lifestyle powerhouse has faced criticism for its lack of innovation and failure to differentiate itself from existing market players.

The controversy surrounding Meghan's branding decisions has overshadowed the brand's launch, casting doubt on its ability to carve a niche in the highly competitive industry.

In light of Jessica Alba's decision to decline Meghan's offer and pursue other opportunities, the future of American Riviera Orchard remains uncertain.

As Meghan continues her search for a chief creative officer to lead the brand, the challenges of establishing a unique identity and attracting top talent loom large.

With criticisms mounting and questions about the brand's authenticity unresolved, Meghan faces an uphill battle in proving the skeptics wrong and achieving success with American Riviera Orchard.