Archwell Brand Lost Amid Bombshell Claims Against Royal Family, Expert Warns

Prince Harry and Meghan Markle are facing a challenging situation as their Archwell brand has been overshadowed by bombshell claims made against the royal family, according to an expert.

In early 2020, the Duke and Duchess of Sussex stepped back from their royal duties and relocated to the U.S. Later that year, they announced the establishment of Archwell, which includes their non-profit charitable arm, the Archwell Foundation.

Over the past couple of years, Harry and Meghan have worked tirelessly to raise awareness for Archwell, gaining global recognition for their efforts.

However, recent bombshell claims made in the couple's Netflix documentary series and Harry's memoir, “Spare,” have left marketing expert Paul A. McLaurin from Royal Holloway University of London puzzled about the fate of the Archwell brand.

McLaurin expressed concern that the brand has been completely lost amidst the controversy surrounding the Netflix series and Harry's book.

He emphasized that Harry's approach is not conducive to preserving the Sussex brand.

The Sussex brand originally emerged as an alternative to the prohibited use of “Sussex Royal.”

The couple established the Archwell Foundation, along with Archwell Productions and Archwell Audio, which aligned with their deals with Netflix and Spotify.

However, amidst all the discussions and furor, the focus has shifted to the Sussexes themselves, Harry, and his memoir, leaving Archwell in the shadows.

It is challenging to see how the Netflix series and Harry's book align with the aims of the Archwell Foundation, which aim to inspire, unite communities, and promote compassion.

McLaurin believes that the recent criticisms directed at the royal family by Harry and Meghan could be detrimental to their brand identity, as it centers around critiquing and trashing the Royals.

He warns that this unfavorable position may have long-term consequences for Archwell.

The professor further noted that the branding of Harry's book, “Spare,” by Penguin Random House has garnered significant recognition, but not for Archwell.

This lack of attention is worrisome for the future of Archwell, raising questions about the current state of the Sussex brand.

In light of these developments, McLaurin advises Harry and Meghan to step back and clarify their position on the issues they have with the royal family.

He urges them to refocus on building the Archwell brand, which they had previously excelled at, but cautions against adopting a rebellious image.

The professor concludes that they should concentrate on establishing themselves as a strong, progressive humanitarian brand by engaging in projects like Invictus and supporting other worthwhile causes.

In conclusion, the expert warns that Harry and Meghan need to reassess their strategy and move forward by concentrating on building up Archwell.

By doing so, they can establish themselves as a powerful force for positive change, aligning with their original aspirations.

However, this can only be achieved if they abandon the rebel royals persona and resolve the conflicts between the two sides.