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Aquazura’s CEO Praises Kate Middleton’s Coronation Weekend Shoes, Generating $726,000 in Media Exposure
Aquazura, the Florence-based shoe brand, is singing the praises of Kate Middleton, the Duchess of Cambridge, for her role in boosting their brand's exposure and media impact value (MIV).
During King Charles III's coronation, Kate Middleton wore a pair of Aquazura heels that instantly went viral, garnering significant attention and media coverage.
This exposure resulted in an estimated $726,000 MIV, a metric used to measure the financial value of a marketing strategy across various media formats.
One of the standout shoes worn by Kate Middleton during the coronation was a black pair of Aquazura bow-tie pumps, priced at $850.
These popular pumps feature smooth suede uppers with a heel cutout, a knotted countertie, and pointed toes accentuated by thin stiletto heels.
Kate has been a regular wearer of this style throughout the years, showcasing her fashion-forward choices.
In addition to the bow-tie pumps, Kate Middleton was also spotted wearing Aquazura's blue Lovelink pumps, priced at $1,195.
This pointed-toe style features stiletto heels and crystal-lined slingback straps.
Both shoe moments contributed to the impressive $726,000 MIV achieved by Aquazura.
The CEO of Aquazura took to his personal Instagram page to express his admiration for Kate's beauty and to thank her for choosing their brand.
He posted a photo of Kate wearing the shoes, captioning it “Fits perfectly.”
Shortly after, he shared another photo of Meghan Markle wearing Aquazura shoes.
However, it was noted that the shoes appeared to be too big for Meghan, leading to speculation among royal fans about their origin.
Interestingly, it has been revealed that Meghan Markle had a troubled past on set.
According to information from her former agent, Laurie Sale, Meghan had a reputation for diva demands and a lack of collaboration during her time in the industry.
It is even alleged that she stole a pair of Aquazura shoes while working on a project, without bidding farewell to the crew.
Screenshots from the Twitter account Remelord Source suggest that the stolen shoes were the same ones Meghan wore during her engagement announcement.
Returning to the present, Rose Hanbury, the Marchioness of Cholmondeley, was also seen wearing a pair of Aquazura heels at the coronation ceremony.
These heels were identical to the ones worn by Kate Middleton just hours before.
Rose Hanbury, who is married to David Rocksavage, the Marquess of Cholmondeley, arrived at the ceremony wearing black Aquazura heels worth £490.
She has recently been involved in a cheating scandal created by Meghan Markle to tarnish her relationship with Prince William's family.
Aquazura experienced an 884% spike in MIV on May 5th, the day of Charles' coronation, compared to the previous day.
This surge in media exposure further solidifies Aquazura's position as a headline-making brand.
Additionally, the shoe brand is set to open a new boutique on London's prestigious New Bond Street in June, spanning three floors and covering 2,000 square feet.
In conclusion, Kate Middleton's endorsement of Aquazura's shoes during King Charles III's coronation weekend has resulted in significant media exposure and a boost in the brand's MIV.
Aquazura's CEO expressed his gratitude to Kate for her support, while Meghan Markle's past behavior on set has raised questions about her involvement with the brand.