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Meghan Markle’s Potential Venture into the World of Infomercials Raises Eyebrows
Prince Harry and Meghan Markle recently returned from their trip to New York, flying back on a private jet provided by the company that made Cindy Crawford the richest supermodel in the world.
This has sparked speculation about whether Meghan is being courted to do an infomercial for the direct marketing company Guthrie Renker.
Guthrie Renker has a history of controversies, including fines over illegal business practices, federal investigations, and lawsuits.
Thousands of women have sued the company for $26 million, claiming that its shampoo made their hair fall out.
Additionally, the company had commercials banned in the UK for misleading consumers.
Most recently, self-help guru Tony Robbins, who has ties to Guthrie Renker, was accused of spreading COVID misinformation.
The Duke and Duchess of Sussex were photographed disembarking from Guthrie Renker's private jet in Santa Barbara, their hometown, after a three-day VIP tour of New York City.
This has led to speculation that Meghan could be planning her own product lines with the controversial company.
Cindy Crawford, who partnered with Guthrie Renker in 2005, launched a series of anti-aging skincare products called Meaningful Beauty.
The company promoted these products through infomercials featuring Crawford and claims of a rare melon containing a powerful super antioxidant.
Guthrie Renker has aired at least 11 of Crawford's infomercials on national TV, and the line has expanded to include hair products.
For a member of the royal family like Meghan to venture into the world of beauty products and infomercials would be highly unorthodox.
However, the beauty industry is incredibly lucrative, with the global skincare market earning $140 billion in retail sales in 2019 and projected to reach $181 billion by 2025.
Despite the potential financial gains, Meghan's association with Guthrie Renker could pose a challenge for her public relations team.
The company has faced legal issues in the past, including accusations of charging customers for repeated shipments without their consent.
Guthrie Renker has had to pay millions in penalties and restitution to customers.
Meghan herself has faced legal troubles related to beauty products.
In 2016, she settled a class-action lawsuit involving 2,000 women who experienced hair loss and skin irritation after using a conditioner endorsed by celebrity stylist Chaz Dean, who has also worked with A-list clients.
Guthrie Renker has also faced scrutiny in the UK, with one of its commercials for Proactiv acne cream being banned for misleading claims.
The UK Advertising Standards Agency found that the British version of the cream did not have the same active ingredients as the US counterpart.
The company argued that the celebrities featured in the commercials did use the product and accurately described its effects.
Despite these controversies, Guthrie Renker continues to have celebrity endorsements for its products.
In addition to Cindy Crawford, talk show host Lisa Gibbons and model Heidi Klum have promoted Guthrie Renker's beauty lines.
The potential partnership between Meghan Markle and Guthrie Renker raises questions about the royal family's involvement with such ventures.
It is worth noting that Guthrie Renker's founders, Bill Guthrie and Greg Ranker, both have properties near the Sussexes' mansion in Santa Barbara and are worth over $500 million each.
As Meghan explores new opportunities outside of the royal family, her association with Guthrie Renker could prove to be a risky move.
While the allure of the beauty industry's financial success is undeniable, the controversies surrounding the company may overshadow any potential benefits.
Only time will tell if Meghan decides to take the leap into the world of infomercials.