Meghan Markle’s Fashion Dreams Hit a Snag: Trademark Trouble for ‘As Ever’

In yet another twist in Meghan Markle's quest for fashion fame, the Duchess of Sussex has encountered a significant hiccup.

This time, it's not about a failed podcast or a scrapped Netflix deal, but rather an ambitious attempt to launch her own clothing brand named “As Ever.”

However, it turns out that she overlooked one crucial detail: the name was already claimed.

Yes, you guessed it—she didn't check first.

Back in 2022, Meghan unveiled her grand vision for the fashion world, applying to trademark “As Ever” for a variety of products, from clothing and aprons to jams and even dog biscuits.

Fast forward to July 2023, and the US Patent and Trademark Office (USPTO) rejected her application, citing a conflict with “Asever,” a legitimate Chinese fast fashion brand.

Asever, unlike Meghan's ventures, actually sells clothes, which raises questions about her fashion credibility.

So, what was Meghan's response to this setback?

Did she take a moment to reflect on her oversight and perhaps conduct a basic internet search before enlisting high-powered legal assistance?

Not quite.

Instead, she opted to quietly remove the clothing category from her application and resubmitted it in January 2024.

Surprisingly, “As Ever” was approved, but only for non-clothing items.

This leaves us with two intriguing scenarios.

One option is that Meghan may abandon her aspirations of a fashion empire altogether, settling instead for selling overpriced jams and dog treats.

The other possibility is that she might pivot and create an entirely new clothing brand under a different name.

Considering her penchant for incorporating her children's names into her projects, we could soon see a whimsical brand called “Archie and Lily” hitting the shelves.

Let's be honest for a moment—would anyone actually buy clothing branded by Meghan Markle?

Her personal style often veers toward the unflattering, characterized by ill-fitting garments and a palette of beige that hardly screams “fashion icon.”

Her outfits typically fall into categories like wrinkled, mismatched, or simply inappropriate for the occasion.

It's almost as if she wakes up each day determined to make high-end fashion look as frumpy as possible.

The most amusing aspect of this entire saga is that any savvy businessperson would have conducted a simple name search before diving headfirst into a trademark application.

Yet, here we are, watching Meghan stumble through rookie mistakes while attempting to compete with established fashion brands.

It's reminiscent of a toddler trying to stack blocks, only to knock them over time and time again.

At what point does she consider that perhaps this venture isn't meant for her?

The reality is clear: if Meghan Markle ever successfully launches a clothing line, prepare yourself for yet another overpriced and underwhelming offering that the public never asked for.

As she navigates these hurdles, it's evident that her journey toward becoming a fashion mogul is riddled with missteps.

Each setback seems to add more weight to her ambitions, leaving many to wonder if she'll ever find her footing in the competitive world of fashion.