### Megan Markle’s Latest Business Blunder: A Trademark Tangle with As Ever

Just when we thought Meghan Markle might take a breather from her series of business misadventures, she surprises us with yet another debacle.

This time, it's her new lifestyle brand, dubbed “As Ever.”

The twist?

That name already belongs to Mark Kolsky, the founder of As Ever NYC, a vintage-inspired workwear line he has painstakingly built over the past decade.

Kolsky's journey is a testament to hard work and dedication, contrasting sharply with Markle's tendency to slap her name on half-baked ideas and hope for instant success.

Mark Kolsky, a man who embodies quiet resilience, found himself thrust into the spotlight when Markle announced her new venture.

Instead of reacting impulsively, he opted for a level-headed approach, consulting with legal experts to understand his trademark rights.

His demeanor stands in stark contrast to Markle's, who often plays the victim while simultaneously profiting from her own public relations blunders.

Kolsky's brand didn't just spring up overnight.

He started modestly, working in a vintage store, upcycling clothes, and gradually building a reputation through genuine effort and talent.

In comparison, Markle has leveraged her “Suits” paycheck to hire PR teams, attempting to convince the world she's the next big star.

While Kolsky has been running a successful business for years, Markle has stumbled through high-profile deals, leaving a trail of failed partnerships.

Unsurprisingly, Markle's attempt to co-opt the As Ever brand has backfired spectacularly.

Rather than solidifying her own brand identity, she inadvertently provided Kolsky's As Ever NYC with a significant boost in visibility.

His social media following is surging, sales are climbing, and his name is making headlines.

This phenomenon could be dubbed the “Markle effect,” but certainly not in the way she envisioned.

Markle's strategy seems to be a game of picking random ideas, believing they will succeed simply because she's involved, only to watch them collapse under poor execution.

First, there was the Archetypes podcast, which Spotify abruptly canceled.

Then came the Netflix deal that, aside from Harry and Meghan, has produced little of note.

Now, she's diving headfirst into the crowded lifestyle branding arena with a name that lacks originality.

To add to the absurdity, there's also another entity called As Ever—a Chinese garment manufacturer.

This means Markle isn't just stepping on the toes of a small business owner; she's also competing against an established international brand.

One would think that before launching any business, a simple check for existing trademarks would be standard practice.

But for Markle, it appears that research begins and ends with what feels good for her brand.

Meanwhile, Kolsky is playing the long game.

He's patiently observing, well aware that Markle's As Ever may never even launch.

The legal hurdles, fierce competition, and the sheer costs associated with production and marketing present daunting challenges.

Given her past performance, it's hard to picture Markle rolling up her sleeves and putting in the necessary effort to ensure her venture thrives.

This situation highlights a recurring theme: Markle's attempts to ascend the business ladder often end with her slipping on the first rung.

She had the opportunity to build a brand based on integrity, conduct thorough trademark research, and create something truly valuable.

Instead, she has once again revealed a preference for shortcuts over substance.

In stark contrast, Kolsky is reaping the benefits without breaking a sweat.

His calm, professional response to this situation has not only showcased his character but has also proven to be financially advantageous.

Whether he chooses to pursue legal action or not, he's already gained considerable publicity from this unexpected turn of events.

As the dust settles, it remains to be seen how this saga will unfold.

Will Markle's As Ever manage to find its footing, or will it crumble like her previous ventures?