### Meghan Markle’s Ambitious Brand: A Misguided Rivalry with King Charles’ Legacy

In a surprising twist in the ongoing saga of Prince Harry and Meghan Markle, the former royal has decided to rebrand her lifestyle and jam company, now dubbed “As Ever.”

This change comes hot on the heels of her new Netflix series, “With Love Meghan,” set to premiere next week.

It seems Meghan is determined to keep herself in the public eye, but many are questioning the motives behind this latest venture.

What's particularly striking is Meghan's audacity to position her brand as a competitor to King Charles' esteemed Highgrove Enterprise.

This comparison has left many scratching their heads and rolling their eyes.

After all, King Charles has spent decades nurturing Highgrove, transforming it into a sustainable haven that embodies his commitment to environmental causes.

In stark contrast, Meghan's rebranding appears to be more about self-promotion than genuine service.

To understand the gravity of this comparison, consider the history of Highgrove.

Charles acquired the estate in 1980 and has meticulously cultivated its gardens, aligning them with his environmental philosophy.

Every profit generated from Highgrove goes directly to charitable causes, ensuring that his work benefits others rather than padding his own pockets.

This is a far cry from Meghan's approach, which seems focused on leveraging her royal connections for personal gain.

Royal expert Jenny Bond highlighted a crucial distinction: while King Charles' profits support charitable foundations, Meghan's brand appears to be centered on building her own celebrity status.

This venture doesn't seem rooted in charity or community service; rather, it seems aimed at sustaining the luxurious lifestyle she has become accustomed to in Montecito.

Meghan's recent comments about Netflix being not just a partner for her show but also for her business have raised eyebrows.

Is this really about creating a meaningful brand, or simply another attempt to monetize her royal ties?

Many critics argue that it's the latter, as Meghan seems to want all the trappings of royalty without the accompanying responsibilities.

While Meghan is busy promoting her jam brand and filming for Netflix, the working royals are engaged in serious duties.

King Charles continues to fulfill his responsibilities while battling cancer, and Queen Camilla remains a steadfast support.

Meanwhile, Catherine, Princess of Wales, is undergoing cancer treatment but still prioritizes her public engagements and charitable work.

The contrast between Meghan's ventures and the genuine service of the royal family could not be more pronounced.

The working royals embody what it means to serve with dignity, often facing personal challenges while remaining dedicated to their causes.

This level of commitment is something Meghan seems to overlook in her quest for fame and fortune.

Let's not forget Meghan's track record.

Her previous projects, like the Spotify podcast “Archetypes,” were met with criticism and ultimately canceled after just one season.

Similarly, her animated series “Pearl” was scrapped before it could even launch.

These missteps raise questions about the sustainability and authenticity of her new brand.

The name change from “American Riviera Orchard” to “As Ever” is telling.

It suggests a lack of clarity and direction.

Meghan herself admitted that the original name limited her ambitions, indicating a pattern of shifting focus without a solid foundation.

This constant rebranding can come off as desperate rather than visionary.

In contrast, King Charles' Highgrove represents decades of hard work and dedication to environmental stewardship.

His approach is methodical and purpose-driven, focusing on long-term impact rather than fleeting headlines.

This is a lesson Meghan seems to miss entirely, as she opts for quick wins and publicity stunts.

The essence of royal duty lies in service and commitment to the greater good, values that Harry and Meghan appear to have abandoned.

They want to retain the perks of royalty while distancing themselves from the responsibilities that come with it.

Their actions often come across as self-serving, raising concerns about their understanding of what it truly means to be royal.

So, as Meghan launches “As Ever,” one must wonder: is this really a legitimate business endeavor, or just another chapter in a saga of self-promotion?

The juxtaposition of her brand against King Charles' legacy is not only inappropriate but also highlights a fundamental misunderstanding of royal duty.

True royalty is about service, not self-interest, and it seems Meghan still has much to learn.