### Gwyneth Paltrow Throws Shade at Meghan Markle’s New Brand

Gwyneth Paltrow has set her sights on a new target in the celebrity rivalry arena: Meghan Markle.

The actress and entrepreneur isn't just ignoring Meghan's latest venture; she's actively dismissing it, akin to tossing aside an overrated jar of jam.

This jam, by the way, was part of Meghan's effort to woo Hollywood's elite with gifts from her new lifestyle brand, as-ever, which she launched after stepping back from royal duties.

Paltrow, who heads the wellness empire Goop, hasn't even bothered to follow as-ever on Instagram.

Instead, she's throwing her support behind the original as-ever NYC brand, which some speculate may have inspired Meghan's new endeavor.

But don't be fooled into thinking this is merely a trivial social media snub; there's a deeper history brewing beneath the surface.

Remember that incident at the Hampton event?

Of course, you do.

Gwyneth famously ghosted Meghan, avoiding a photo op that could have showcased both of their star power.

Perhaps Gwyneth realized that sharing the spotlight with someone steeped in centuries of royal drama wasn't in her best interest.

The situation escalated when Meghan attempted to reach out to the celebrity community by sending jars of jam to select stars.

While the gesture was intended to be sweet, Gwyneth clearly wasn't impressed.

She likely discarded the jam along with her leftover Goop smoothies and those extravagant candles that claim to smell like a forest bath—whatever that means.

So, what's driving this apparent animosity?

Beyond the obvious competition between Goop and as-ever, Gwyneth isn't about to let Meghan waltz into the self-care influencer scene without a fight.

Both women are vying for the same affluent clientele, making this rivalry more about market positioning than mere products.

When Meghan first unveiled her as-ever brand, many fans noted uncanny similarities to Goop.

The promotional video featured Meghan cooking with chicken and an abundance of lemons, strikingly reminiscent of Gwyneth's own content.

It didn't take long for the internet to chime in, with one fan quipping, “If it walks like a Goop and talks like a Goop, is it just Goop 2.0?”

As we watch Gwyneth continue her reign as the queen of wellness, it's hard not to see the humor in this unfolding drama.

She's serving shade alongside kale chips while Meghan tries to market joy in a jar, all while carrying the weight of royal history on her shoulders.

This rivalry isn't just entertainment; it's a reflection of the fierce competition in the luxury wellness market.

For other brands looking to carve out their niche in this space, one thing is clear: they'll need more than just a catchy product to survive.

In a world where self-care influencers are popping up like daisies, Gwyneth and Meghan's clash serves as a reminder of the stakes involved.

The wellness industry is lucrative, but it's also cutthroat, and every move counts.