### Meghan Markle’s Latest Venture: A Jam-Packed Rebrand That Misses the Mark

If there's a competition for the most frequent rebranding, Meghan Markle would undoubtedly be the reigning champion.

The Duchess of Sussex has once again shifted gears with her lifestyle brand, which has transitioned from the lengthy title “American Riviera Orchard” to the much more streamlined “As Ever.”

This latest change has sparked a flurry of reactions, particularly from the Australian television show The Project, which didn't hold back in its critique, leading to a wave of laughter online.

It seems the internet can't help but poke fun at Markle's ongoing brand evolution.

From her early days as a suitcase girl on Deal or No Deal to her role as a star on Suits, and then her brief stint as a royal, Meghan's journey has been anything but ordinary.

Her resume reads like a script with numerous plot twists—blogger, duchess, Hollywood figure, and now, an artisanal jam entrepreneur.

Yet, with each new venture, the credibility of her endeavors appears to wane, leaving many to wonder if this latest pivot is any different.

Royal expert Kinsey Schofield suggests that this new chapter might be off to a shaky start.

Just moments after unveiling her soft-focus promotional video, social media users were quick to draw comparisons to a Hallmark movie scene.

The criticism didn't stop there; the branding itself is facing scrutiny.

Reports indicate that a Spanish town is contemplating legal action over the “As Ever” logo, which closely resembles its own coat of arms.

To add fuel to the fire, an American clothing brand has already claimed rights to the name “As Ever.”

So, originality?

Not quite on the menu here.

You'd think after the fallout from her Spotify deal and the lukewarm reception of her Netflix projects, Meghan would ramp up her promotional efforts this time around.

Surprisingly, there's been a noticeable absence of traditional marketing strategies—no appearances on popular talk shows, no glamorous magazine features, and notably, no presence at Netflix's recent high-profile event.

What does this silence imply?

Perhaps even Netflix has realized that investing in Meghan Markle might just be akin to tossing cash into a bottomless pit.

One observer captured the sentiment perfectly, expressing disbelief at how someone could be so seemingly inept and unlikable.

The reaction to her launch video was overwhelmingly negative, with many viewers left cringing at her overly dramatic presentation.

It's hard to comprehend how she believes her approach is appealing, especially when the feedback is so harsh.

The Australian audience, known for their candidness, had a field day with Meghan's latest attempt to reinvent herself.

One commentator humorously noted that Markle has undergone more rebrands than they've had hot dinners.

Another cheekily suggested that she should have branded her venture as “Markled,” a clever nod to her tendency to derail projects and relationships alike.

Instead, we're treated to Meghan's signature self-importance, complete with vague insinuations that the royal family somehow obstructed her ambitions of selling jam.

And then there are her baffling claims of being “chosen” to break generational curses.

Chosen by whom, one might ask?

Is there a secret society handing out such assignments?

Did her qualifications come from distancing herself from her family and embracing a narrative of victimhood?

If anyone is truly cursed, it's those who endure her lengthy monologues.

The reception to the Meghan Markle brand has become a spectacle of second-hand embarrassment and disbelief.

One particularly telling comment came from a viewer who finally watched her Instagram video with the sound on, only to be overwhelmed by cringe-worthy moments.

They lamented, “OMG, I'm once again dying of second-hand embarrassment over her antics.”

As the world observes this latest chapter in Meghan's ever-fluctuating brand saga, one thing is clear: whatever “As Ever” is selling, the public seems less than interested in buying.

The laughter and mockery surrounding her endeavors suggest that the charm of her rebranding may have worn thin, leaving many to wonder what her next move will be.