### Meghan Markle’s Branding Struggles: A Reality Check from Bethany Frankel

In a bold move to reshape her public image, Meghan Markle has recently launched a lifestyle brand alongside a Netflix series.

This ambitious effort comes just weeks apart, demonstrating that subtlety may not be her strong suit.

However, before she can toast her new endeavors with a glass of overpriced, ethically-sourced rosé, reality star Bethany Frankel has stepped in with a sharp critique.

Taking to TikTok, Frankel offered her unfiltered perspective on Meghan's branding strategy—or the apparent lack thereof.

As a former star of “Real Housewives” turned successful entrepreneur and media personality, Frankel has a wealth of experience in personal branding.

She built her own empire, selling it for millions, and has spent years mastering the art of marketability.

In contrast, Meghan seems to be floundering, attempting various personas without a clear direction.

Frankel's primary observation?

Meghan appears to be grappling with her identity.

Initially, she embraced the role of the American Duchess, showcasing a polished life in Montecito through carefully curated social media posts.

Yet, she has since shifted towards a more casual, relatable persona, which Frankel suggests feels disingenuous.

It's a classic case of the “I'm just like you” narrative coming from someone who's rarely seen shopping at a regular store without a camera crew in tow.

Bethany's critique doesn't stop there; she points out that each attempt to reinvent herself only underscores Meghan's perceived inauthenticity.

This constant rebranding is likely why audiences are hesitant to embrace what Meghan is selling, both literally and figuratively.

From the glamorous Duchess phase to the moody tell-all interviews—thanks to Oprah—and now to her current effort at being relatable, the only constant in Meghan's journey is the inconsistency.

Frankel aptly summarized Meghan's struggle with a phrase that could easily adorn her next line of organic linen napkins: “Meghan Markle can't win for losing.”

No matter her efforts, they seem to fall flat.

Perhaps, as Bethany suggests, the issue transcends public perception; it may stem from Meghan's own disconnect from reality.

While Markle juggles the renaming of her lifestyle brand, Frankel finds herself in her daughter's pajamas, humorously picking crumbs from her hair while making astute observations.

The underlying issue isn't simply the brand name; it's Meghan herself.

Regardless of public opinion, Frankel has established herself as a formidable business figure, turning Skinny Girl into a multi-million dollar enterprise and earning trust as a best-selling author.

In stark contrast, Meghan has spent recent years alienating those she wishes to influence.

Frankel embodies authenticity, being direct and unapologetic about her persona.

On the other hand, Meghan's public image seems manufactured, as if crafted by a PR team still using terms like “girlboss” without irony.

Bethany's analysis hits hard because it resonates with a deeper truth.

Even Meghan's staunchest supporters must acknowledge that her branding often feels forced, as if she's trying to package herself into something palatable rather than simply being herself.

Frankel's critique serves not only as a roast but also as a masterclass in effective branding.

If Meghan were wise, she'd take notes from Bethany.

After all, Frankel isn't merely a loud voice from reality TV; she's a savvy businesswoman who has created a lasting brand.

Meanwhile, Meghan continues to search for an identity that resonates with the public, still struggling to find her footing in the ever-changing landscape of celebrity branding.