Must Read
Meghan Markle’s Rustic Jam Ridiculed by Small Batch Jam Co
Meghan Markle, the Duchess of Sussex, recently faced ridicule for her attempt to promote her new brand, American Riviera Orchard, through a PR package that included jars of strawberry and lemon jam.
The controversy arose when royal commentator and expert Charlotte Griffiths shared her observations and allegations during an interview with the Mail on Sunday.
Griffiths pointed out that Meghan is known for strategically choosing her friendships and is notorious for cutting ties with friends once she no longer finds them useful.
She highlighted Meghan's pattern of unfriending not only acquaintances but also family members and former colleagues, including her best friend Jessica Mulroney.
In a humorous tone on the Daily Mail's Palace Confidential, Griffiths joked about Meghan's supposed lack of friends to send the jam to, stating, “I think she's a bit strategic with her friends and once she's finished with them she casts them aside and forgets all about them.”
The expert playfully questioned how Meghan managed to find 50 people to send the jam to, considering her limited social circle.
To promote her jam, Meghan sent jars to 50 selected individuals, including influencers like Delphine of Blackear and fashion designer Tracy Robbins, who shared pictures on Instagram.
However, the PR push received mixed reactions, with critics raising concerns and making jokes about Meghan's networking abilities.
Griffiths further mocked Meghan by comparing the jam incident to her royal wedding guest list, where she allegedly invited people she barely knew, such as Oprah Winfrey.
The expert characterized Meghan as a fair-weather friend who discards people once they are no longer beneficial to her.
The situation took a new turn when Small Batch Jam Co, the actual maker of the jam Meghan purportedly sent, addressed the issue.
Responding to a fan's query on Instagram, the company clarified that they had not supplied the jars to Meghan, emphasizing their “strict no-forks royal policy.”
They distanced themselves from Meghan's jam, criticizing its labeling and implying that Meghan had imitated their product design.
In light of the controversy, it appears that Meghan's attempt to promote her jam has backfired, drawing attention not only to the quality of the product but also to her social relationships and business practices.
The incident serves as a reminder of the complexities of celebrity endorsements and the scrutiny that public figures like Meghan Markle face in their branding efforts.
