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Billionaire Ken Griffin Unfollows Meghan Markle’s Instagram Amid Business Investment Refusal
Amidst the glitz and glamour of Meghan Markle's new venture, American Riviera Orchard, questions loom large regarding its substance.
The Duchess of Sussex recently unveiled her lifestyle brand through a captivating online video showcasing her in a picturesque kitchen setting reminiscent of a classic Hollywood film.
Engaging in quintessential Markle moments, she was depicted picking flowers and elegantly posing in a sophisticated black ballgown.
However, uncertainties persist about the brand's backers, team members, and production processes for its diverse range of offerings spanning from jams and jellies to candles, skincare, and pet products.
Insiders from reputable lifestyle brands have revealed that American Riviera Orchard has become the hot topic of discussion within industry circles across Los Angeles.
Despite the buzz surrounding the brand, there is a conspicuous absence of information about Markle's recruitment of buyers or a sourcing team.
A source familiar with the Sussexes' endeavors remarked that the project aligns with Markle's signature style – abundant in glamour but lacking in substance.
The insider expressed skepticism about the timing and purpose behind Markle's frequent announcements and premature launches.
While the exact timeline for the brand's product debut remains undisclosed, reports confirm that Markle and Prince Harry have engaged in networking activities with prominent figures in the financial and marketing realms.
Notably, individuals such as Wall Street tycoon Ken Griffin, cosmetics mogul Victoria Jackson, and marketing expert Bill Goovey have opted against investing in Markle's venture.
Their decision was underscored by Griffin's act of unfollowing Markle on Instagram post-rejection, signaling a clear stance against funding her brand.
With Markle's Instagram following yet to breach the 600,000 mark, speculations arise regarding her next move.
Could she be strategizing another launch or contemplating a rebrand to attract more followers?
Perhaps she is honing her calligraphy skills to enhance the brand's visual appeal.
The list of notable personalities following her account includes distinguished names from the business world, while notable absentees comprise prominent figures like Oprah Winfrey, Ellen DeGeneres, and Amal Clooney.
Despite Markle's perception of her target audience as affluent individuals adorned in luxury brands like Cartier and Tiffany, some insiders suggest that her market positioning might be misaligned.
Contrary to her assumptions, they opine that her audience may lean towards the mid-tier segment rather than the upper echelons of society.
Reflecting on her brief stint at the pinnacle of royalty, critics argue that Markle's aspirations to belong to the elite class might not resonate with her actual market positioning.
In light of contrasting opinions surrounding Markle's brand strategy and audience appeal, the success of American Riviera Orchard remains a subject of intrigue.
As Markle navigates the complexities of entrepreneurship post-royalty, the dynamics of her brand's reception and market penetration continue to unfold.
Whether she can bridge the gap between her aspirational image and the realities of consumer preferences remains a compelling narrative in the evolving saga of her post-royal endeavors.