Meghan Markle’s Latest Venture Faces Criticism

Meghan Markle recently introduced her latest project, a lifestyle brand called American Riviera Orchard.

The name choice has sparked comparisons to the unique branding styles of her neighbors in Montecito, California, and Martha Stewart's successful empire.

However, some skeptics are already predicting failure for this endeavor, drawing parallels to Markle's previous unsuccessful venture, the lifestyle blog The Tig, which was active from 2014 to 2017.

Despite Markle's previous attempts to establish The Tig as a go-to platform for food and beauty enthusiasts, its closure coincided with her transition to royal life following her marriage to Prince Harry.

Nevertheless, a trademark application indicates that Markle is planning to promote cookbooks and home goods under the American Riviera Orchard brand.

On social media platforms like Instagram, followers have been given a sneak peek into the brand through a golden logo featuring elegant calligraphy and a grainy video clip showcasing Markle engaged in various activities such as cooking, flower arranging, and posing in a hallway.

In an article for the New York Post, Johnny Oleksinski criticized Meghan Markle's new venture, labeling it as another potential failure in her career.

Oleksinski humorously referred to Markle as “Duchess Dolittle” and expressed skepticism about the success of American Riviera Orchard.

The lack of details provided in Markle's initial social media post and website launch added to the uncertainty surrounding the brand's offerings.

The article highlighted Markle's past involvement with The Tig, where she shared recipes, beauty tips, and conducted interviews with celebrities like Serena Williams, Elizabeth Hurley, and Ivanka Trump.

Despite her efforts to revive The Tig by filing a trademark application last year, the blog's comeback has not materialized yet due to complications with the trademark process.

The proposed relaunch of The Tig was intended to cover topics such as interior design, travel, and potentially personal commentary, which may have raised concerns within the royal family.

Additionally, the brand's logo, resembling a royal crest with the initials A and R, reflects Markle's signature calligraphy style and signifies the American Riviera theme.

Critics have expressed doubts about the success of American Riviera Orchard, drawing parallels to Markle's past challenges with sustaining her lifestyle brand.

As Markle navigates this new venture, the public remains curious about the brand's offerings and whether it will resonate with consumers in the competitive lifestyle market.

Despite the uncertainties surrounding the brand's future, Markle's determination to establish herself beyond her royal ties continues to drive her entrepreneurial pursuits.